---
title: "Digital PR & Earned Media Specialist"
company: "Keller Logistics Group"
job_type: "Full Time"
location: "Defiance, OH, United States"
salary: ""
posted: "2026-10-20"
url: "https://www.seojobs.com/job/digital-pr-earned-media-specialist-keller-logistics-group/"
apply_url: "https://click.appcast.io/t/N0Kh-S8RNZ4KzKTDRcYYHI-2HKOm036ieQ5Mha8PjmH6pwfkhN-yQ1JbDaZGjQhPPBgKPUzoq1O1708mLJe8WA=="
categories:
  - "SEO Analytics Jobs"
  - "SEO Content Jobs"
  - "In-house SEO jobs"
  - "GEO/AI + LLM Jobs"
tags:
  - "In-office/Hybrid Jobs"
  - "SEO Jobs in The United States"
source: "geo_sync"
---

# Digital PR & Earned Media Specialist

**Company:** Keller Logistics Group

**Location:** Defiance, OH, United States

**Job type:** Full Time

**Posted:** 2026-10-20

**Apply:** [https://click.appcast.io/t/N0Kh-S8RNZ4KzKTDRcYYHI-2HKOm036ieQ5Mha8PjmH6pwfkhN-yQ1JbDaZGjQhPPBgKPUzoq1O1708mLJe8WA==](https://click.appcast.io/t/N0Kh-S8RNZ4KzKTDRcYYHI-2HKOm036ieQ5Mha8PjmH6pwfkhN-yQ1JbDaZGjQhPPBgKPUzoq1O1708mLJe8WA==)

---

### Job Description

Job Description

Job Summary

This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.

Duties and Responsibilities

Earned Media & Digital PR

- Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.
- Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.
- Build andmaintainentity consistency across the third-party sources that AI answer engines cite (AEO and GEO).
- Manage reviews and onlinereputationacross G2, Capterra, Google, and industry directories.
- Build relationships with industry voices, analysts, and communities relevant to 3PL.
- Leverage PRNewswire distribution and extend beyond it into genuine earned coverage.

LinkedIn Ads & Paid Execution

- Execute LinkedIn Ads end to end: build, launch,optimize, and pace campaigns (audience targeting, budgets, bidding).
- Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations andcreativefor assets.
- Test and iterate on targetingand adcreative;report performance against pipeline.

Emerging Platform Execution

- Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities,AIand answer platforms).
- Stand up tests, measure results, and scale what works.

Strategy & Industry Fit

- Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals.
- Maintain ICP alignment across earned and paid efforts.
- Monitorcompetitorearned presence and share of voice.

Tooling & AI

- Proficiencywith LinkedIn Campaign Manager.
- Use social listening and monitoring tools (for exampleBrandwatch, Mention, Google Alerts, nativeplatform search).
- Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic.

Soft Skills

- Strong relationship builder and communicator.
- Hands-on executor who ships work rather than only planning or analyzing.
- Commit to learning the Revenue Engine go-to-market book as the foundation for the role.
- Highly organized across many platforms and conversations.
- Self-directed and willing to learn freight andlogisticsnuances.

Shared Expectations

- B2B experiencerequired.
- Collaborative approach with 20%-40% on-site presence.
- High agency and ownership of outcomes.
- Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline.
- AI-literate with disciplined QA processes.