---
title: "Digital Performance Marketer (Paid Ads & SEO) – EdTech / Admissions"
company: "IvyBoost Education"
job_type: "Part Time"
location: "Remote, United States"
salary: "$40 - $50 an hour"
posted: "2026-07-21"
url: "https://www.seojobs.com/job/digital-performance-marketer-paid-ads-seo-edtech-admissions-ivyboost-education/"
apply_url: "https://www.indeed.com/viewjob?jk=e99315dbf1da1eec"
categories:
  - "Mid Level SEO Jobs"
  - "SEO Analytics Jobs"
  - "GEO/AI + LLM Jobs"
  - "Local SEO Jobs"
tags:
  - "SEO Jobs in The United States"
  - "Remote SEO Jobs"
source: "geo_sync"
---

# Digital Performance Marketer (Paid Ads & SEO) – EdTech / Admissions

**Company:** IvyBoost Education

**Location:** Remote, United States

**Salary:** $40 - $50 an hour

**Job type:** Part Time

**Posted:** 2026-07-21

**Apply:** [https://www.indeed.com/viewjob?jk=e99315dbf1da1eec](https://www.indeed.com/viewjob?jk=e99315dbf1da1eec)

---

For over 16 years, we have been a trusted premier college admissions counseling and educational resource platform based in the San Francisco Bay Area. Operating as a fully digital service, we combine proven, high-touch strategic counseling with modern digital tools to help students navigate the college application process.

We are expanding our reach and seeking a results-driven **Digital Performance Marketer** to own our paid acquisition channels, optimize our lead funnels, and build a scalable growth engine.

**The Role**

As our **Digital Performance Marketer**, you will be responsible for driving qualified lead generation (parents of high school students) through paid media (Google Search, Meta/Instagram) and digital funnel optimization.

You will work closely with our leadership team to convert ad spend into booked strategic consultations and automated webinar sign-ups, leveraging our existing CRM system and digital client platform.

**Key Responsibilities**

- **Paid Media Management:** Design, execute, and optimize paid ad campaigns on Google Search/Display and Meta (Facebook/Instagram) targeting high-intent demographics in competitive educational markets.
- **Funnel Optimization:** Build and refine landing pages, A/B test ad creatives, and optimize lead capture forms to improve overall conversion rates (CVR) and lower Cost Per Lead (CPL) / Cost Per Acquisition (CPA).
- **Search Engine Optimization (SEO):** Implement local SEO strategies and content optimizations around high-value search terms (e.g., UC admissions trends, STEM profile building, college counseling).
- **Analytics & Attribution:** Set up clear conversion tracking, monitor campaign ROI across channels, and deliver clear weekly performance reporting with actionable growth recommendations.
- **Webinar & Event Promotion:** Drive targeted attendance to live webinars, workshops, and seasonal college planning events through paid acquisition and retargeting campaigns.

**What We Are Looking For**

- **Experience:** 3+ years of direct experience managing performance marketing campaigns (Google Ads, Meta Ads) with a proven track record of driving B2C high-ticket lead generation or professional service sign-ups.
- **Technical Proficiency:** Hands-on experience with Google Analytics 4 (GA4), Meta Ads Manager, Google Tag Manager, CRM lead tracking (Zoho, HubSpot, ActiveCampaign, or similar), and landing page builders.
- **Analytical Mindset:** Strong data analysis skills—you make decisions based on CAC, CVR, ROAS, and retention data, not guesswork.
- **Creative Eye:** Ability to write clear, compelling ad copy and collaborate on visually engaging ad assets that resonate with education-focused parents and students.
- **Education:** Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

**Preferred (Plus) Qualifications**

- Experience in the **Education, EdTech, Tutoring, or College Admissions** industry.
- Familiarity with the **San Francisco Bay Area** education landscape and competitive high school demographics.

**Benefits & Perks**

- **100% Remote Work:** Flexible schedule with remote work convenience.
- **High-Impact Role:** Direct access to company leadership where your work directly drives company growth.
- **Competitive Compensation:** Base pay plus opportunities for performance-based incentives.
- **Professional Growth:** Budget for tools, testing, and continuous learning.

**How to Apply**

Please submit your resume along with a short response highlighting:

- A brief overview of a paid acquisition campaign you managed (budget, strategy, and key outcomes like CPA or ROAS).
- Any experience you have marketing high-ticket services, education platforms, or localized consumer audiences.

Pay: $40.00 - $50.00 per hour

Work Location: Remote