Digital Optimization Specialist – SEO/CRO ~ American House ~ $80,000 ~ Remote (US)

Help Wanted

Go+ Design/American House Senior Living

Salary
$80,000 Annual
Experience
3-5 yrs
Job Type
Full Time
Date Posted
May 20, 2024
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American House is seeking a qualified search engine optimization (SEO) specialist with conversion rate optimization (CRO) experience. The ideal candidate can work independently to achieve goals and has a passion for driving organic traffic and leads. With a focus on SEO/CRO, this person will report to the Director of Digital Marketing and be responsible for making enterprise websites revenue generating machines.

Digital Optimization Specialist Job Responsibilities:

  • Develops SEO strategy by studying trends and updates within local, national, and technical SEO disciplines.
  • Tests and optimizes elements of the website to increase the flow of qualified leads into the CRM and marketing automation systems.
  • Coordinates with team to get the content and assets necessary to compete for valuable search terms and improve conversion rates among qualified leads.
  • Analyze website user data and CRM data to make informed decisions about SEO/CRO strategy and tactics.
  • Report to team and leadership about the successes and learnings from ongoing efforts
  • Perform on-site and off-site audits for enterprise websites and prioritize and execute work from findings.

Eligible to remote workers with a flexible work schedule. The company offers healthcare, vacation and retirement benefits as well as great career opportunities.

Digital Marketing Manager Qualifications/Skills:

  • Ability to creatively problem solve.
  • Accountability and strong work ethic
  • Works well in dynamic, diverse, and fast-paced team environment
  • Ability to manage day-to-day processes alongside larger optimization projects.
  • Self-motivated and team-focused
  • Proficient in website marketing research and analysis
  • Ability to increase lead volume with no budget.

Education, Experience and Requirements

The ideal candidate should have a solid understanding of digital platforms, web analytics tools and technology, and be able to communicate data-driven insights effectively.

  • Associate or bachelor’s degree in related field such as marketing or digital media
  • A minimum of 3-5 years of experience in a similar role
  • A solid understanding of local, national, and technical SEO with a proven track record of successes
  • Experience using Google’s web tools: Google Analytics 4, Looker Studio, Google Search Console and Google Tag Manager
  • Experience using website testing tools such as Google Optimize, VWO, Optimizely
  • Experience using SEO tools such as SEMRush or Ahrefs
  • Experience with local SEO and maintaining multi-location listings.
  • Working knowledge of HTML and CSS

How to Apply for this SEO Job

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