Digital Marketing Specialist PPC & SEO ~ Louisville, KY

Help Wanted
Filled / Expired

Life Safety Services

Phone Number Hidden
Louisville, KY
Job Type
Full Time
Date Posted
June 28, 2022
1-3 yrs


Provide inventive and intelligent perspective and implementation of a variety of Digital Marketing practices including paid search, display advertising, social media advertising, remarketing, ecommerce media buying and search engine optimization. Qualified candidates will have 2-3 year of hands-on SEM experience with a passion for digital marketing. Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and compose insightful reports for our internal team.


  • Design, develop and monitor digital media buying campaigns
  • Analyze campaign performance
  • Compile and present detailed reports with proactive insights
  • Implement on-going A/B and user experience
  • Test for ads, placements and landing pages
  • Work with marketing teammates
  • Develop and create dynamic landing pages convert to leads and sales
  • Work closely with content development team
  • Implement and consistently optimize campaigns
  • Be the SEO team leader
  • Develop holistic approaches to digital marketing strategies
  • Collaborate with other internal stakeholders
  • Create cohesive strategies for brand success
  • Remain current on ever-changing industry best-practices


  • Growth opportunities
  • Modern office setting
  • Safe work environment
  • Business casual work attire
  • Free, off-street and secure parking
  • Medical, Dental and Vision Insurance available
  • Life Insurance
  • 401(K) with matching
  • Paid Time Off – Holidays, sick and vacation
  • Supplemental insurance available

Required Skills and Technologies:

  • Google Analytics
  • Google Search Console (Webmaster Tools)
  • Google Keyword Planner Tool
  • SEM Rush
  • Google Ads
  • Facebook for Business
  • Linkedin Ads
  • CMS Framework: WordPress
  • Strong knowledge of search engine algorithms and ranking strategies
  • Deadline and detail oriented
  • Enthusiastic, flexible, and creative problem solver with excellent attention to detail
  • Excellent ability to collaborate with internal teams
  • Preferred Skills and Technologies:
  • Google Ads & Certified
  • Google Analytics Certified
  • Working knowledge of Hubspot or experience using comparable CRM’s


LSS Holdings is the parent company of Life Safety Services®, Hughes Environmental and Safenetix. LSS specializes in the inspection, installation and repair of fire and smoke dampers, fire doors and fire barrier management services in commercial facilities across the United States. Considered a leader in the fire safety industry, LSS is committed to providing commercial facilities with fire protection inspections of the highest quality to ensure compliance with NFPA’s critical Life Safety Code®. Hughes Environmental performs combustible dust removal, dry ice blasting, commercial air duct cleaning, mold remediation and UVC light installation in HVAC systems in industrial facilities throughout the U.S. Safenetix is an online training center with curriculum for safety professionals. To support our continued growth and performance, we’re seeking an innovative, analytical, left brained digital marketing enthusiast ready to do more than just average SEM. Our right-fit candidate will have a willingness to learn and thrive in an agile environment where decisions can be made quickly and your influence is real.

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