Dobbs Tire And Auto Centers
High Ridge, MO, United States
Job Description
To be a team member at Dobbs Tire and Auto you must be dedicated to supporting the company’s mission, vision, and values.
OUR MISSION: To be the leader in the automotive tire and service aftermarket industry in every market that we operate in providing premier service to our guests.
POSITION TITLE: Digital Marketing Manager
CLASSIFICATION: Exempt
POSITION OVERVIEW:
Dobbs Tire and Auto Centers was founded in 1976 as a family-owned complete auto care solution in South St. Louis, Missouri. The Dobbs brand has experienced significant growth, expanding to over 100 locations across Missouri, Illinois, Texas and Ohio with future growth goals to over 200 stores by 2027. Along with offering a full selection of quality tire brands, all locations provide comprehensive automotive services, from routine maintenance to complex diagnostics and engine repairs. Our investment in training, development, safety and wellbeing ensures our team members provide quality service to our customers each and every time. Our company culture extends beyond the shop, we actively support local organizations and charities in the communities where we live and work.
The Digital Marketing Manager is the engine behind our online presence—turning strategy into scroll-stopping campaigns that grow brand awareness, fuel website traffic, and convert interest into action. This role blends creativity and analytics, owning everything from SEO and paid media to content, UX, and local Google presence, while constantly optimizing performance through data and insights. You’ll lead and collaborate across teams and agencies, bringing campaigns to life and clearly sharing results with leadership and operations. If you love building momentum, measuring impact, and seeing your work light up dashboards and customer screens, this role puts you right in the center of it all.
ROLES AND RESPONSIBILITIES:
- Develop, execute, and optimize long-term digital marketing strategies that strengthen brand presence and drive measurable growth.
- Own and manage all core digital channels, including SEO/SEM, paid media, social platforms, email marketing, and display advertising.
- Analyze campaign performance using tools such as Google Analytics, translating data into insights that improve ROI and key performance indicators.
- Oversee website performance and user experience (UX), ensuring content is current, engaging, and aligned with the editorial calendar.
- Lead, mentor, and collaborate with internal marketing team members while managing external agencies and vendor partnerships.
- Serve as the primary point of contact for outside digital agencies, leading status calls, timelines, and project execution.
- Communicate digital campaigns, initiatives, and results clearly across operations and leadership teams to drive alignment.
- Own Google Business Profile (GBP) and Google Ads access and management across all locations, ensuring accuracy and performance consistency.
- Create, design, and edit social media and other digital assets, as needed
SUCCESS FACTORS:
- A strong belief in safety- Being Safe 100% of the time is the expectation
- Alignment with company mission, vision, and values
- Strong work ethic with a commitment to results
- Strong team player with the ability to adapt to diverse team members
- Ability to perform in a fast paced/high volume environment
- Excellent verbal and written communication skills
- A high level of time management, accountability, and prioritization skills
- Ability to be organized, problem solve, and be solution oriented
- Self-motivated, goal- oriented, and driven to accomplish department goals
- Strong critical thinker with a high level of attention to detail
- Highly-customer centric and master relationship builder
- Strong capability to interpret data, evaluate customer journeys, and identify market trends.
- Excellent written and verbal communication skills, with ability to create, edit, and oversee content.
WORK ENVIRONMENT:
- Corporate headquarters is located at: 1983 Brennan Plaza High Ridge, MO 63049
- This position operates out of a temperature-controlled office environment- work from work is required
- This position will be required to use standard office equipment such as phones, computers, printers, etc.
EXPERIENCE AND EDUCATION:
- Proven experience in digital marketing, social media management, and lead generation.
- Typically requires a B.S. or M.S. degree in Marketing, Business, or a related field.
- Proficiency in SEO/SEM, Google Analytics, CRM software, and content management systems (e.g., WordPress).
- Graphic Design background for Digital campaigns; Marketing Experience for Automotive Industry/Dealers preferred
Dobbs Tire and Auto Centers is an equal opportunity employer. All candidates agree to complete a selection assessment and pre-employment screenings.
Posted In
Mid Level SEO Jobs, SEO & PPC Jobs, SEO Analytics Jobs, SEO Content Jobs, SEO Manager Jobs, In-house SEO jobs, Local SEO Jobs