--- title: "Associate Director, SEO & AI Visibility" company: "Tombras" job_type: "Full Time" location: "Knoxville, Tennessee, United States" salary: "" posted: "2026-09-20" url: "https://www.seojobs.com/job/associate-director-seo-ai-visibility-tombras/" apply_url: "https://ats.rippling.com/tombrascareers/jobs/e831ecff-f8cc-483e-abce-07a2fb8dd623" categories: - "Senior Level SEO Jobs" - "Content Marketing Jobs" - "SEO Analytics Jobs" - "SEO Content Jobs" - "SEO Manager Jobs" - "SEO Strategist Jobs" - "Technical SEO Jobs" - "SEO Agency Jobs" - "GEO/AI + LLM Jobs" tags: - "In-office/Hybrid Jobs" - "SEO Jobs in The United States" source: "geo_sync" --- # Associate Director, SEO & AI Visibility **Company:** Tombras **Location:** Knoxville, Tennessee, United States **Job type:** Full Time **Posted:** 2026-09-20 **Apply:** [https://ats.rippling.com/tombrascareers/jobs/e831ecff-f8cc-483e-abce-07a2fb8dd623](https://ats.rippling.com/tombrascareers/jobs/e831ecff-f8cc-483e-abce-07a2fb8dd623) --- ****Where you'll be working:**** Atlanta, GA, Portland, OR or Knoxville, TN. Relocation Assistance may be provided. ****What you'll be doing:**** - Lead SEO and AI visibility strategy for national, enterprise, and multi-location brands across technical SEO, content SEO, local SEO, and emerging answer-engine optimization programs. - Architect modern organic discovery strategies that improve brand visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, reviews, and other platforms influencing consumer decision-making. - Translate shifting search behavior into actionable client strategies, helping brands adapt to zero-click search, cited-answer environments, and AI-mediated discovery. - Build and refine GEO/AEO frameworks focused on semantic clarity, entity optimization, structured content, source credibility, schema, internal linking, and answer-first content architecture. - Develop AI-enabled content workflows that improve the speed, consistency, and quality of SEO deliverables, including content briefs, optimization recommendations, page refreshes, FAQ generation, internal linking recommendations, and other scalable workstreams. - Ensure AI-assisted workflows are grounded in brand truth, first-party inputs, subject matter expertise, and sound editorial judgment rather than generic, low-value content generation. - Partner with Content, Creative, UX, Development, PR, Social, Analytics, and Paid Search teams to improve the broader signals that influence both search rankings and AI citation visibility. - Lead technical SEO strategy across crawling, indexation, renderability, schema, canonicals, hreflang, XML sitemaps, redirects, site migrations, internal linking, international architecture, and other core areas of enterprise SEO. - Oversee local SEO and reputation programs for multi-location brands, including Google Business Profile optimization, listings consistency, duplicate suppression, ratings and reviews, local landing pages, and hyperlocal visibility. - Monitor and analyze brand presence across traditional search and AI-driven experiences, including citations, mentions, answer inclusion, share of voice, and evolving visibility signals by LLM or platform. - Help define and socialize new measurement frameworks for organic success, incorporating rankings, traffic, citations, mentions, AI visibility share, branded demand, local actions, and business outcomes. - Partner with Analytics and Data Science teams to improve reporting tied to AI visibility, answer-engine exposure, and the changing relationship between visibility and clicks. - Lead client presentations, strategic recommendations, reporting discussions, and testing plans with confidence and clarity. - Manage workloads and quality across a team of SEO practitioners, providing mentorship, training, feedback, and hands-on support where needed. - Contribute to department innovation, process improvement, POV development, and new business opportunities related to modern SEO, AI visibility, GEO, and AEO. ****What you bring:**** - 8+ years of experience in SEO, with meaningful experience leading enterprise SEO initiatives for large or complex brands. - Strong hands-on expertise in technical SEO, content strategy, local SEO, and organic search performance. - A clear and practical point of view on how AI Overviews, LLMs, answer engines, and generative discovery are changing search. - Experience developing or applying GEO/AEO strategies designed to improve visibility in AI-generated results and answer-first environments. - Experience using AI tools and workflow design to improve SEO productivity, content development, analysis, or execution. - Strong understanding of structured data, semantic search, entity optimization, content architecture, and the signals that influence both search engines and AI retrieval systems. - Ability to think beyond traditional SEO KPIs and help clients adopt smarter measurement frameworks tied to citations, mentions, visibility, discoverability, and business outcomes. - Strong command of enterprise SEO platforms, site crawling tools, analytics tools, and local/listings platforms. - Excellent client communication skills, including the ability to present complex ideas in a clear, concise, and persuasive way. - Strong organizational and team leadership skills, with the ability to manage multiple workstreams and mentor junior team members. - A player-coach mindset with the willingness to stay close to the work, solve hard problems, and push the discipline forward. ****Preferred Experience**** - Experience with BrightEdge, Conductor, Ahrefs, SEMrush, Screaming Frog, Lumar/Deepcrawl, Google Search Console, GA4, and major local listings/reputation platforms. - Experience with multi-location brands, enterprise sites, and international or complex website architectures. - Familiarity with prompt design, retrieval-aware content structuring, entity SEO, schema strategy, and emerging AI visibility tooling. - Experience building scalable SEO or content workflows that combine human strategy with AI assistance. - Experience collaborating closely with paid media, analytics, PR, creative, and content teams in an integrated agency environment. - Familiarity with CMS platforms such as AEM, WordPress, Drupal, Sitecore, or similar enterprise content systems. - Working knowledge of HTML, CSS, JavaScript, and how modern front-end frameworks affect search accessibility and indexation. ****What Success Looks Like:**** - Clients see Tombras as a credible strategic leader in both traditional SEO and AI-era visibility. - SEO programs move beyond rankings alone and evolve toward broader visibility, discoverability, and business-impact measurement. - AI-enabled workflows make the team faster and smarter without sacrificing quality, accuracy, or strategic thinking. - Brands improve their visibility not only in search engine results pages, but also in AI-generated answers, cited responses, and platform-native discovery environments. - Junior team members become stronger strategists and operators under your leadership. - Tombras continues to strengthen its market position in modern search, local SEO, and AI visibility. ****Why you'll want to work at Tombras:**** - Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. - Dog-friendly offices - Flexible PTO - Generous parental leave for primary and non-primary caregivers - Medical (PPO or High Deductible option) for employee + dependents - 401(k) Participation - Employer-paid Dental & Vision - A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. Want more reasons to work at Tombras?  Check out the latest  [Tombras News](https://tombras.com/news)  and   [Our Values](https://tombras.com/careers) . Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.  Tombras is an E-Verify employer and participates in the E-Verify program.