Associate Director of SEO needed at Atlanta & Knoxville based Ad Agency ~ Remote ok

Help Wanted
Filled / Expired

Tombras

Location
Remote or Atlanta, GA or Knoxville, TN
Job Type
Full Time
Salary
Competitive
Date Posted
February 25, 2022
Experience
5-10 yrs

This position can be based in Knoxville, Atlanta or remotely.

Responsibilities:

  • Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location clients.
  • Exceptional analytical capabilities paired with effective client communication skills
  • Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)
  • Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
  • Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
  • Setup, management and reporting capabilities with enterprise SEO software tools (BrightEdge, Conductor, SEMrushetc.)
  • Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction and client presentations
  • Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
  • Work with the Director of SEO to develop new SEO client initiatives and team training
  • Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team
  • Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
  • Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, execution, and all the way to completion
  • Maintain a constant pulse on the organic search engine health across clients at an aggregate level, as well as hyperlocal-level
  • Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
  • Consult and work directly with our internal and external website development partners and firms to implement technical SEO recommendations
  • Champion department processes, stay current on SEO industry trends and best practices
  • Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
  • Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates
  • Work closely with other Tombras departments to develop fully integrated search campaigns

Your background:

  • You should have intimate experience with site crawling tools, enterprise-level SEO software, listings management platforms, and international website architecture best practices
  • In addition to strategy, you will be responsible for owning weekly status meetings, project reporting, and ensuring performance is meeting client objectives
  • 6+ years experience in online marketing, including a minimum of 4+ years leading SEO initiatives for enterprise-level brands
  • Proven track record of successful client relationship development 

  • Proven success at improving organic rankings for international websites
  • Skilled in:
  • — SEO platforms (examples: BrightEdge, Conductor, Searchmetrics, Majestic SEO, etc.)
  • — SEO point-solution tools (examples: Moz, SEMrush, Ahrefs)
  • — Site crawlers (examples: Screaming Frog SEO Spider, Deepcrawl)
  • — Competitive analysis and keyword research tools
  • — Experience with Listings Management platforms (examples: Yext, Moz Local, Reputation.com, etc.)
  • — Intimate experience of Google Search Console, Google Analytics, and Bing Webmaster Tools
  • — CMS such as Adobe Experience Manager, WordPress, Joomla, Drupal, etc.
  • — Language translation and localization platforms and processes
  • Familiarity with HTML, with knowledge of CSS, JavaScript and other coding languages a plus
  • Bachelor’s Degree in Advertising/Marketing, Business, PR/Communications, Accounting, Finance or related field.

Perks:

  • 13 Paid Holidays
  • Unlimited PTO
  • Generous parental leave for primary and non-primary caregivers.
  • Medical (PPO or High Deductible option) for employee + dependents
  • Employer-paid Dental & Vision
  • Employee Assistance Program for employees + dependents
  • Includes 3 free counseling sessions per life event
  • HSA Employer Contributions
  • Dependent Care FSA Option
  • Employer-paid life and disability insurance
  • 401(k) Participation + discretionary employer contribution
  • Highly collaborative and high-energy work environment
  • Model of ongoing feedback for continuous career growth and development
  • A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

About:
Tombras, a 450+ person, full-service, national advertising agency, is seeking an Associate Director of SEO to join the 2020 US Search Award-winning Integrated Search department. You will be leading a team of SEO analysts and strategists responsible for content SEO, technical SEO, and hyperlocal SEO for national brands.

Why Join Tombras’ Integrated Search team?

You’ll be joining an Ad Age A-List Agency. Blurring the lines between a creative agency, a digital agency and a management consultancy, we are one of the largest and fastest growing independent agencies in North America. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®.

Besides working with national and global brands in a fun work environment, we’re a family-oriented team. If you’re the type who thrives in a fast-paced, ever-changing digital environment with creative problem-solving abilities then this position is for you.

We’re a nationally recognized team of elite search engine marketers. In 2020 our team won Most Innovative SEO Campaign at the US Search Awards. We’re proud to have received the following awards:

  • Best PPC Campaign
  • Most Innovative SEO Campaign
  • Best Local Campaign (PPC)
  • Best Use of Search – B2C (SEO)
  • Best Use of Search – Retail / Ecommerce (PPC)
  • Best Use of Search – Retail / Ecommerce (SEO)
  • Best Use of Search – B2B (PPC)

Posted In
, , ,

Want SEO jobs delivered to your inbox every Monday?